The formulation solution

Take a deep breath: improve your indoor air quality

Did you know that the air you breathe inside your house can be worse than the one you breathe in a city centre? Several sources can cause poor indoor air quality, but formulating your indoor paints with the right raw materials can help.

Indoor Air Quality - Let’s look into the facts:

Studies have found that during and after certain activities, such as paint stripping, the levels can be 1,000 times more than the background outdoor levels. 

formulation options and their challenges

Formulating indoor paints

Moving to low-VOC (Volatile Organic Compounds) and low odour formulations is proving a game-changer for an improved indoor experience. Several raw materials serve to achieve that goal, however changing your formulation is not an overnight step, and we know it.
Most challenging to formulate 
Switching to low-VOC resins
Changing the resin of your paint can lead to adjustments of other raw materials in the formulation, such as the defoamer, the rheology modifiers, and the coalescing agents. That is why switching your formulation to a binder with low-VOC content is usually perceived as complicated, costly, or even that the results can lack quality. However, with the right formulation that perception can be changed.
Switching to low-VOC resins is an efficient way to reduce drastically the levels of VOC of your paint as well as the odour and the emissions while maintaining its good performance. 
Easier to formulate
Additives can be added to the total VOC and odour of the final paint. pH adjusters, for example, are quite often based on amine-technology which is known to be smelly. However, switching the pH adjusters to another technology enables the reduction of odour and VOC level of your final paint at the same time.

Formulation made simple

IMCD advises on how to formulate low-VOC / low odour paints that contribute to improving the quality of the air you breathe

Understanding the need for low-VOC / low odour paints and the formulation challenges they may entail is what lead us to assist you in your next formulation step. 

At IMCD we want to support you by sharing our formulation knowledge and the technical resources you need to make your improved air quality interior paint.

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The formulation options and its challenges


Formulating paints with a low level of VOC (g/l) will help you serve the market demands for better indoor air quality.

Low odour

Low odour during and after paint application contributes to a better indoor experience.

Low emissions

Low VOC levels lead to low emission levels after application. This is essential to a healthy environment.

Environmental labels

Formulating your paint can help you create clean formulations ready to fulfill the requirements of environmental labels.

Product offering

Vinyl Acetate/Ethylene (VAE) Emulsion

VAE is a combination of vinyl acetate monomer (VAM) and ethylene that allows to formulate low VOC, high performance and cost effective interior and exterior paint.

Wacker VINNAPAS®: Complies with strict requirements of eco-label and legislations in Europe, without losing performance.


Find more product information below.


Would you be interested in watching an Experts4Experts Talk on VAE resins?

We want to share with you our VAE formulation approach and the test results. Click below to sign up for an insightful talk on how to reduce VOC.
Waterborne Acrylic Emulsions

NeoCryl® HP-4000: all-in-one solution for premium wall paints in high-humidity areas, offers low VOC content for safer end-consumers and applicators.


NeoCryl® A-820: acrylic copolymer emulsion suitable for pigmentated wall paints, trim paint, deck & fence stains, interior and exterior usage


Find more product information below.
Associative Thickener

Ashlands aquaflow™ ECO-300: Nonionic synthetic associative thickener in novel granule form (100% solids) as sustainable solution for high-shear (cone-and-plate ICI) viscosity build in waterborne paints and coatings.

Find more product information below.

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