For the majority of consumers, a healthy diet has become the most important part of a healthy lifestyle. Data from Innova Insights 2022 global surveys shows that over 50% of respondents are more aware of the importance of ''doing it in a healthy way'' and are keen to try suitable alternatives.
More generally, what the data shows is that consumers’ demand for healthier food products is extending to new categories. Most consumers believe that foods and beverages, including snacks, can be improved nutritionally, although they should still taste delicious, confirming the importance of great flavor and texture as purchase drivers.
These high expectations push food brands to develop better-for-you products that boost nutritional profiles or limit ingredients that are perceived as unhealthy.
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