BENTONE GEL LIP V is a specially prepared dispersion of a non-animal origin, organically modified hectorite in non-volatile hydrogenated polyisobutene. BENTONE GEL LIP V delivers a combination of benefits in a single, easy to use product. It is designed to impart rheological control and suspension properties to emulsion and anhydrous products. BENTONE GEL LIP V provides thermostable viscosity control of the emulsions oil phase, imparts thixotropic flow, improves application properties, enhances aesthetics by masking greasy and tacky components and imparts a pleasant residual silkiness on the skin. BENTONE GEL LIP V is especially designed to impart cushion and slip to lip products.