Energy Trend Concepts
Discover IMCD's energy related concept formulations
Energy
- 1Boost
- 2Energise
- 3Sustain
- 4Think well
Discover our Energy concept Energise to boost your day with clarity and energy
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CONCEPT RATIONALE
Over 13% of adults report persistently feeling exhausted on most days, with women experiencing higher levels of fatigue than men. Many factors can lead to feeling groggy and drained on waking, including dehydration, lifestyle and dietary choices, stress, sleep disruption, and mental and physical health conditions. Wellbeing and mood are also affected, and consumers are becoming increasingly driven to support energy and wellbeing, with 25% of consumers globally purchasing energy supplements to enhance wellbeing.
IMCD has developed an energetic solution concept that is rich in vital energy nutrients for everyday use: Energise.
TARGET MARKET
The energy supplement market is forecast to reach $152.5 billion by 2031. Energy supplements are used by 25% of the consumers globally, as over 13% of people experience persistent fatigue.
CONCEPT HIGHLIGHTS
CONSUMER BENEFITS
- Formulated as a combination of coconut water extract alongside an essential energy premix that is rich in vital energy nutrients.
- Convenient sachet format
- Sugar-free, cariogenic- and artificial sweetener-free
- Natural flavours
- Tasty and palatable format
After logging in to MyIMCD you can see the Energise formulation and discover more about the Nutra Actives ingredients below.
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Energy Trend Concepts
Discover IMCD's energy related concept formulations
Energy
- 1Boost
- 2Energise
- 3Sustain
- 4Think well